About Us

I started Ändra in 2025 as a place to bring together the kinds of designers and ideas I’ve always been drawn to. I’ve long loved niche, independent labels — the pieces that feel expressive, and slightly unexpected. Ändra gives me a way to share those creators with a wider audience and to offer a space where artists can show their work, and where people can discover striking, distinctive brands all in one place. Before building Ändra, I spent many years moving between Moscow and the U.S.. Four years ago, I moved to Milan to study at Istituto Marangoni, trying to understand where I fit in the fashion and creative world. I always knew I wanted to build something of my own — I just needed time to understand the form it would take. Ändra became that answer. The name means “change” in Swedish, which feels fitting. Ändra is meant to grow, shift, and adapt — a platform that can evolve as I continue discovering designers, ideas, and ways of sharing creativity. I’m excited for what’s ahead: for the artists who will join, the collaborations still to come, and the community that will grow around this space. This is only the beginning, and I’m looking forward to watching Ändra take shape.

Kathrine Ougnitch